Post by Chris Lomas

𝐈𝐟 𝐲𝐨𝐮𝐫 LinkedIn 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐰𝐚𝐬 𝐚 𝐰𝐢𝐧𝐞... 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞? 🍷 After spending far too many hours on LinkedIn, I've come to a startling conclusion: Most professionals have become remarkably predictable. Not in a bad way. In a wine tasting kind of way. For example:  🍷 𝐓𝐡𝐞 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐂𝐚𝐛𝐞𝐫𝐧𝐞𝐭 Rich notes of disruption, innovation and changing the world. Often paired with big ideas and limited sleep.  🍷 𝐓𝐡𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐞𝐫𝐥𝐨𝐭 Balanced, dependable and quietly holds everything together while the Cabernet takes the credit.  🍷 𝐓𝐡𝐞 𝐀𝐈 𝐒𝐚𝐮𝐯𝐢𝐠𝐧𝐨𝐧 𝐁𝐥𝐚𝐧𝐜 Fast, efficient, highly scalable and occasionally makes everyone else feel slightly underqualified.  🍷 𝐓𝐡𝐞 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐑𝐨𝐬é Pleasant, widely connected and somehow knows everyone in the room.  🍷 𝐓𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐒𝐡𝐢𝐫𝐚𝐳 Bold, intense, slightly sleep-deprived and improves dramatically after surviving a few near-death business experiences.  🍷 𝐓𝐡𝐞 𝐂𝐡𝐚𝐫𝐢𝐭𝐲 𝐏𝐢𝐧𝐨𝐭 𝐍𝐨𝐢𝐫 Complex notes of compassion, resilience and stubborn optimism despite overwhelming evidence to the contrary. The funny thing is... The strongest personal brands are often the easiest to identify. Not because they talk about everything. But because they consistently stand for something. 𝐒𝐨 𝐧𝐨𝐰 𝐈'𝐦 𝐜𝐮𝐫𝐢𝐨𝐮𝐬... If your LinkedIn profile was a wine, what would it be? 𝐀𝐧𝐝 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐛𝐫𝐚𝐯𝐞 𝐞𝐧𝐨𝐮𝐠𝐡... Drop a comment below and I'll give you my completely unqualified sommelier assessment. 🍷😂