Post by ChM Dr Choon Kong Woo

Many companies invest heavily in innovation. Yet only a small percentage of new material platforms become successful businesses. In my experience, the challenge is often not technology. It is the ability to connect polymer innovation, process development, application development, and commercialization into one execution pathway. Throughout my career in advanced materials and medical products, I have repeatedly observed the same pattern: Innovation succeeds. Commercialization struggles. Here are some lessons I have learned. 👇