Post by Chief Outsiders

Griffin Fluid Management is a 90 year old industry leader in dewatering and fluid management — engineering excellence and deep customer trust. What they didn't have was a marketing function built to match their expanded capabilities. In 10 months, fractional CMO Anka Twum-Baah was able to help them build one from the ground up, with new brand positioning, refreshed digital presence, Salesforce implementation, and a full-time marketing hire ready to carry it forward. Griffin is forecasting double-digit topline improvement this year. 🎉 Full case study: https://bit.ly/43StCWA