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In the latest edition of The Week Ahead: *Everpure CMO Lynn Lucas discusses rebranding Pure Storage, how AI is changing marketing and why trust remains a critical differentiator in B2B. *Chewy pops up a Cuddle Shuttle for FIFA World Cup fans in need of emotional support after their team gets eliminated. Lisa-Marie Curti, Head of Partnerships at Chewy, takes us through the activation. *Highlights from the 2026 Gartner CMO Spend Survey, including the shift toward consumption-based martech solutions and where paid media spend is headed.