Post by Cherrie Kin

After 6 years and countless learnings, I'm signing out from Bühler Group, a place that shaped a big part of my career and helped me grow into a regional marketer that leads with clarity and drive today. 🚀 Some highlights from my journey include: • 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐨𝐟𝐟𝐥𝐢𝐧𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚, increasing awareness, engagement and generating demand through qualified leads across multiple markets and channels • 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬, 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲, crafting messaging that resonate with corporates and customers to drive business outcomes • 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐠𝐥𝐨𝐛𝐚𝐥 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦𝐬, from business units to sales, to deliver programs that aligned strategy with execution • 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, from campaigns to webinars and events, to reach thousands of customers, nurturing relationships and influencing pipelines while meeting campaign goals Beyond my marketing role, I had the chance to drive Bühler Group Generation B across the region, a passion, employee-led initiative where I brought mental wellness, leadership exchange, and sustainability closer to employees. A reflection of how I value being engaged, taking action and culture-building. From rice and flour to feed and alternative food solutions, I’ve enjoyed tackling complex yet rewarding topics, finding solutions for both our teams and customers. And not to forget, the great colleagues and partners I'll miss working with - it's been a memorable ride for sure!🎢 🧭 What’s next? I’m excited to bring my problem-solving, impact-driven mindset to new opportunities at the intersection of marketing, innovation and technology, including digital and AI. These are exciting times, and I’m looking forward to continue contributing to work that matters for people and organizations. If your team is working in these areas or you know someone who is, I’d love to chat! 🙂🤝