Post by Chemetall

For manufacturers, innovation is most meaningful when it translates into measurable improvements in everyday operations. "‘Innovation beyond surface, Sustainability in action’ is more than a slogan – it describes how we do business at Chemetall in Southeast Asia. For me, it means we push innovation beyond just product improvements into the heart of our customers' operations. We don't just create new surface treatment technologies; we integrate them into daily manufacturing processes to boost efficiency, quality, and sustainability for customers in Thailand and across the region. We take the time to get to know our customers, their business and their lines. In an industrial hub like Thailand – Southeast Asia’s largest automotive producer with over two million vehicles a year – that kind of deep innovation is critical to keep our clients competitive. ‘Sustainability in action’ also means taking concrete steps to fulfil our ESG commitments rather than leaving them on paper. As part of the BASF family, Chemetall is committed to high environmental, social, and governance standards – backed by ambitious climate targets to cut carbon emissions 25% by 2030 and reach net-zero by 2050. My focus is on making those commitments real daily. We’re powering our production sites like the one in Singapore with renewable energy and developing safer chemistries like our Oxsilan product for use in our customers’ processes. By doing so, we help manufacturers here in Thailand and throughout Southeast Asia meet stricter environmental regulations, use resources more efficiently, and lead with greener, high-quality products. Innovation and sustainability together drive our business performance and our customers’ success, while building long-term trust and enabling responsible growth for our industry and the region’s future." Joshua Lau, Managing Director, Surface Treatment Southeast Asia Across Southeast Asia, success increasingly depends on solutions that deliver practical benefits where they matter most: in day-to-day manufacturing environments. #Chemetall #ExpectMore #SurfaceAndCoatings2026

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