Post by Cheil Worldwide

With South Korea's best-selling beer brand Cass, we turned football fans' widest cheers into rewards to build excitement and establish Cass as an essential part of collective celebration - offering fans one can for every 1mm of their mouth size, along with a chance to appear in Cass OOH campaign. Find out more about the Wide Cup campaign here: https://lnkd.in/gruSHngS