Post by Cheil Worldwide

"Looking ahead, I believe the coming years will reward stronger creative judgment over technical skill. The ability to choose well will matter more than the ability to generate endlessly. Cannes Lions 2026 felt like a return to human-centered creativity. Put simply: The winners weren’t the ones who made things faster. They were the ones who made things matter." After judging the Direct Lions, Jiang Lili, ECD at Cheil Hong Kong, shared her thoughts on Cannes Lions 2026 reset with Campaign Asia-Pacific. Read her piece here: https://lnkd.in/gD6aA5iY