Post by Chayan Dassani

Incoming NUS MIM | BESC Valedictorian | Marketing Made Gooood

I just did a deep dive into the mechanics behind Hyundai and BBDO’s "Coquí Alarmed" campaign, which just took home the Audio & Radio Grand Prix at Cannes Lions 2026! If you want to see how a global brand actually pulled off a high-risk tech rollout without tripping into a cultural PR nightmare, check out my latest case study. Drop a follow on the page for more breakdowns on high-level brand strategy and execution.

Post content