Post by Charlotte Lloyd

Three founders said almost exactly the same thing to me last week. "𝘊𝘩𝘢𝘳𝘭𝘰𝘵𝘵𝘦, 𝘐'𝘷𝘦 𝘥𝘰𝘯𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘦𝘭𝘭𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘥𝘰." They were posting consistently. Their content was getting engagement. People knew who they were. But when I asked how sales were going... There was always a pause. "Some months are great. Some are quieter." So let's call it what it is LinkedIn can get you attention. Attention doesn't automatically become revenue. At some point, your content has to turn into conversations. Conversations have to build trust. And trust has to lead to a decision. One founder summed it up perfectly: "I don't think it's a content problem anymore. It's a conversion problem." Right. If your LinkedIn is getting attention but your stream of clients isn't at the level you want, There are usually three reasons why. I break them down in this week's edition of The Authority Business. 💜 Thanks so much for all the lovely feedback. I read them all