Post by Charles Polanski

🌟It began with a bright light in a store window. It was a winter night in Brockton, Alabama, in 1899. Will had poor eyesight. He was a typewriter salesman. He was carefully slogging through the muddy streets. Will couldn't trust his eyes in the low light. But that intense, steady light from the store across the street caught his attention. Will entered the store seeking the source of the light. A strange lamp was the origin. It had a mantle instead of a faint flickering wick seen in most lamps. It used pressurized gasoline instead of kerosene. This gas lamp was far brighter than the dim electric light bulbs of the time. The poor-sighted Will could read the tiny writing on the bottles in the store. Will could see at night for the first time in his adult life! Within a day, Will signed a deal with the store owner. Will could reproduce and sell these "magic" lamps. Will didn't sell many more typewriters after that. The lamps were a huge success. Who was Will? He was William Coffin Coleman. He founded The Coleman Company. Rest of story here: https://lnkd.in/gC8enWt #Origin #ColemanLamp #Copywriting