Post by Channel Marketing Association

Name: Having a great product is not enough. 📦 Peter Kujawa of ConnectWise has a reality check for chann
Uploaded: 2026-06-12T14:00:00.069Z
Channel: Channel Marketing Association
Description: Having a great product is not enough. 📦 Peter Kujawa of ConnectWise has a reality check for channel partners — smart MSPs know that every new product they add hits their cost of goods sold. So be

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Having a great product is not enough. 📦 Peter Kujawa of ConnectWise has a reality check for channel partners — smart MSPs know that every new product they add hits their cost of goods sold. So before they say yes, they're asking: → Will this reduce my costs? → Will this help me sell more? → Does this actually move the needle financially? If you can't answer those questions, you're not winning the deal. Want insights like this delivered straight to your inbox? Subscribe to the CMA newsletter for the latest channel marketing trends, exclusive member discounts, and early access to events. 🔗 https://lnkd.in/es92xhdS #MSP #AI #ChannelMarketing #ManagedServices Amy Bailey | Kathryn Rose ⭐ | Anthony Graziano | Diane Brode | Jenn McDonald | Leslie Vitrano Hubright | Lisa Quinby | Maisa Fernandez | Nicole Steele | Sam Sundstrom | Staci Wimes Corbett, MBA

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