Post by CEO East Africa Magazine

Name: What if marketing was the key to Uganda’s economic future? What does it take to make “Explore Ugand
Uploaded: 2026-06-25T02:12:11.146Z
Channel: CEO East Africa Magazine
Description: What if marketing was the key to Uganda’s economic future? What does it take to make “Explore Uganda” more than just a slogan? Juliana Kagwa, CEO of Uganda Tourism Board, shares her insider look at

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What if marketing was the key to Uganda’s economic future? What does it take to make “Explore Uganda” more than just a slogan? Juliana Kagwa, CEO of Uganda Tourism Board, shares her insider look at rebranding Uganda’s massive but underutilized tourism wealth — from mountain gorillas to Lake Victoria’s blue economy. The new UTB mantra? Everyone’s a marketer, creating vibe, transparency, and trust to win big investments. Join Muhereza Kyamutetera in this electrifying episode of LXL East Africa and discover how leadership is turning natural wonders into jobs and prosperity. Don’t miss this one — full episode on YouTube! Link to full interview:https://lnkd.in/em3GzPUA LXL East Africa Swangz Avenue #ExploreUganda #BrandUganda #UgandaTourism #LeagueOfExtraordinaryLeaders

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