Post by Centific

As the New York Knicks pulled off a historic NBA Finals victory on June 10, the National Basketball Association (NBA) capitalized on the moment (and the presence of Taylor Swift at the game) to create real-time social media posts. The World Cup offers even more opportunities for organizations to generate instant content, but doing so will be a challenge at the global level. The problem isn’t creativity. It’s speed. In his latest article, Nick Coston explains why always-on social runs on a different clock, and why many brands struggle to adapt content quickly enough for markets around the world while the moment is still unfolding. Read his article on our multilingual AI website! ⬇️ https://lnkd.in/gU4u6WCx #WorldCup #SocialMedia #Localization #Centific