Post by Cecily Schmidt, MBA

Vice President of Product. Merchandising & Marketing Executive | Helping brands achieve lasting consumer relevance through innovative product strategies driven by consumer insights | Ex-adidas | Ex-Nike | Ex-Arc’teryx

Hey LinkedIn! 👋 Just dropped a new article about something I'm genuinely excited about being a former Division 1 Women's Basketball Player; the incredible rise of women's sports, especially the WNBA! 🏀✨ The numbers are absolutely mind-blowing: 📈 54+ million viewers for the 2024 WNBA season 🔥 Record-breaking viewership across all demographics 🚀 2025 already showing even stronger momentum This isn't just a sports story, it's a business story about untapped markets, authentic representation, and the power of investing in undervalued assets. 💡 For anyone in marketing, media, or business development, this trend represents a massive opportunity that's happening RIGHT NOW. Check out the full breakdown in my article below and let me know your thoughts! Are you seeing similar shifts in your industry? #WomensSports #WNBA #BusinessOpportunity #Marketing #Diversity #Growth

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