Post by Cecilia Israel

Seven months ago, this was a blank page. No playbook, no precedent - just the challenge of building #Schweppes' first-ever Roland-Garros activation across SUNTORY BEVERAGE & FOOD EUROPE markets from scratch 🎾 . Some days felt overwhelming. Most days felt exciting. And a few days, standing at Philippe-Chatrier Court, felt genuinely surreal. More than 6 European countries, 15 days of in-stadium activation, +1000 guests welcomed across our Schweppes VIP Lounge and bar. A team of people who gave everything to make it real. What I'll carry with me isn't just the numbers or logistics. It's the moment you see months of work come alive - guests taking their time at RG with Schweppes, glasses raised 🍸 & tennis in the background. That feeling is hard to put into words ✨ 💛 . BIG THANKS to my managers Nicolas Poillot Tanneguy DESMAREST who trusted me with this from day one. To our core and country teams in Europe, who activated strongly & consistently across all touchpoints Florie VIGNERON Barkan Cohen Pierre Paquentin María Ángeles del Águila Tagarro Irantzu Basterrechea Sáinz Mario G. Elio Davoli Marie Midon Fanny COMAU Elena Calderoni Alessandra Vismara Rodolphe Coonen Paweł Wałach Aleksandra Sygnarska Matt Riches Colleen Hill Javier Corrales To the team on the ground Cédric Russo Benoit Nicolazo SEP Production- you made magic (and french lessons) happen every single day. To our partners, who made very successful, premium and sophisticated assets TBWA Paris Extreme Group And to Fédération Française de Tennis Margaux Neboth Laurent Poulain - thank you for welcoming Schweppes onto one of the most iconic courts in the world. Primer año de polvo de ladrillo. Inolvidable. 🚀 💛 #SuntoriansatRG #Schweppes #RolandGarros #BrandActivation