Post by Cebu Pacific Air

We are proud to share that Cebu Pacific is the Best Employer Brand winner at the #LinkedInTalentAwards —marking its third consecutive win in the category for organizations with 5,000 to 10,000 employees. “As we mark 30 years of Cebu Pacific, we’re clear on one thing: an employer brand isn’t built through campaigns—it’s built through everyday experiences. When people are proud to work here and proud to tell others why, that’s when you know you’re getting it right,” said Felix Dan Lopez, CEB Chief Human Resources Officer. “At Cebu Pacific, our people don’t just work here—they build communities here. That sense of belonging is something you can’t manufacture, and we choose to nurture it every day.” CEB’s key initiatives include CEB University, its in-house learning ecosystem with eight specialized schools; 16 Juan CEB Communities (JCC), which are employee-led groups that foster inclusion and connection; EmpowHER, a program that supports the growth and leadership of women; and Juan Flight Closer to Home, an initiative that encourages overseas Filipino aviation professionals to return and build their careers in the Philippines.

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