Post by Category Management Association

Fuel customers walk into the store every single day. Do you actually know what they're buying?   For too long, CPG brands have been working with a blind spot — what happens when a fuel customer walks through that door has been largely a mystery. That's about to change.   On July 8, Shell and SymphonyAI are joining us for a session that's going to reframe how you think about convenience retail intelligence. Shell's Zoë Baldwin and SymphonyAI's Robyn Cook are pulling back the curtain on what unified fuel and in-store transaction data across 12,000+ Shell US locations actually makes possible for CPG suppliers.   We're talking smarter assortment decisions. Cleaner reads on promotions. Sharper route-to-market investment. All from a data connection that simply didn't exist before.   If you work in category management, trade marketing, or DSD strategy, this one is built for you.   📅 July 8 | 11:00 AM CDT 🔗 https://lnkd.in/gm4FKw5Y   #CategoryManagement #FuelRetail #CPG #ShopperInsights #TradeMarketing #RetailIntelligence #DSD #ConvenienceRetail #DataDriven #CMA