Post by Category Management Association

New CMA Member Resource: “Caught Between a Boss and a Buyer: The Impact of Category Advising on Employee Communication” CMA members, be sure to visit our Content Library for our newest exclusive member resource, a research paper from category manager and West Virginia University doctoral candidate Erin P. featuring exclusive research on the balance CPG category advisors must strike in their role working for suppliers but with retailers.      Access this members-only resource here: https://lnkd.in/gQuA7CsW    Non-members:   • Check out the replay of Erin’s recent “Retail Unfiltered” on this compelling topic (free to all): https://lnkd.in/gqEEsa3c  • Learn more about the value of CMA membership here: https://lnkd.in/gdaeb2yd    #CategoryAdvising #CategoryManagement #RetailStrategy #SupplierRelations #FMCG #CPG #RetailInsights #DualAgency #RetailPartnership