Post by Catapult

Markus Krösche didn’t get to the top of German football by guessing. ARD went inside Eintracht Frankfurt to find out how data shapes every call he makes.⚽ Germany’s top broadcast, ARD, explores this exact shift in their new documentary. The film takes a close look at how data and AI are transforming talent identification and driving key decisions across the sport. At Eintracht Frankfurt, every choice counts, so they use data to make better calls, both on and off the field. With help from Catapult, the team gets the information they need to support decisions about players, training, and matches. In the documentary, Sports Director Markus Krösche explains how relying on real data, instead of gut feeling, has helped guide the club’s recent progress. The documentary gives a behind-the-scenes look at how Eintracht Frankfurt puts technology to work in everyday decisions, showing how using data helps them make smarter choices about players, matches, and the future of the club.⚡ Watch the full documentary here to see firsthand how data is shaping the next era of the game. https://bit.ly/4cLPc2R #UnleashPotential #SportsTech #EintrachtFrankfurt

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