Post by Carsten Broich

I am very happy to share the launch of Norstat Expert Network, which I will be leading moving forward. Norstat Expert Network is now live in 22 countries and brings together verified B2B audiences for both quantitative and qualitative research, including online surveys, expert interviews and focus groups. For me, this is not only about giving clients access to verified business professionals, but also about creating a respectful experience for respondents, including fair rewards for their time and expertise. 🌟 Over the past months, this has been a great collaboration across Norstat. A big thank you to Marketing, especially Iben Krogh, Jana and Matthew, for the work on visuals, content, communication and campaign setup. On the PM side, Viktor has been closely involved in shaping the operational side, and from group level, Graciella has been a great support in positioning this within the broader Norstat offering. This was also the first time I worked with an agency on the full branding and communication process. A special thank you to Essen for the strong joint work over the last months. It makes a real difference when an agency understands what we do, why it matters, and how to translate that into a brand and communication style that feels right. The blue colour tone also feels very fitting, as it brings forward part of the Sample Solutions legacy🔵 At the same time, this launch is part of a broader transition of the Sample Solutions legacy offering into Norstat, not just Europe but beyond. Nadica is taking the lead on all RDD work, in Europe and beyond - she is enjoy American Association for Public Opinion Research (AAPOR) in the US at the moment presenting some of our past work. This is an area we will continue to develop, also for markets not yet covered. Stefan will oversee all B2B offline sample, and we are working on a global self-service B2B platform for CATI. Filip is taking the lead on Lifepanel, where we leverage our full probability panels, including Iceland, Greenland, Cyprus, Malta, the Netherlands and Germany. This is becoming increasingly relevant for academic and policy research. 📊 In many ways, this is slowly closing in on almost 18 years of Sample Solutions - part of Norstat legacy. But it is not the end of what we built. The strongest parts of that legacy are now continuing across different departments within Norstat. When Norstat acquired Sample Solutions last year, we were close to 40 people. One year later, we are around 60 people. In two weeks, we will move from around 100 square metres to around 400 square metres. Norstat saw this as an investment to accelerate further growth, and so far, things are moving in the right direction. I believe this will continue in the coming years. 🚀 A big thank you to everyone involved so far. This has been a real team effort, and I am looking forward to building the next phase together.