Post by Carnegie

By now, higher education marketers understand that institutional visibility in AI-driven search is no longer optional—it’s a critical touchpoint in the student’s evaluation process. In our latest blog, we unpack the vital role information architecture plays in showing up frequently and accurately in AI search results. If a human can’t navigate your site, an AI won’t advocate for it. The best way to rank in an AI overview isn’t to hack the algorithm—it’s to finally make your website usable. Read more 👉 https://hubs.ly/Q04lBJ640