Post by Carlsberg Group

Energy, creativity and connection: Tuborg unveils new global brand identity! 💥 With the launch of the refreshed brand identity, Tuborg is today stepping into a new era. A bold and dynamic new visual design will amplify the brand’s energy and modernity while staying true to its iconic roots. The new identity introduces a cleaner, more contemporary look with striking typography, simplified structures and a refreshed colour palette radiating confidence and optimism. The stronger portfolio architecture, with tighter fix and flex structure, has increased the brands’ consistency and cohesion, wherever and however Tuborg is being activated. In partnership with Design Bridge and Partners, every element has been thoroughly designed to make Tuborg stand out on shelves, in bars, and across digital platforms, wherever consumers connect with the brand. Beyond the aesthetics, the new identity plays a role in supporting Tuborg’s growth ambitions and the Carlsberg Group’s Accelerate SAIL strategy. The new distinctiveness will enable the brand to win in key markets, drive premiumization and capture the attention of younger, experience-driven consumers. Tuborg is truly in for an exciting new year, with a refreshed new identity! 🍻 #Tuborg #Premium #VisualIdentity

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