Post by Carlsberg Group

The Tuborg brand expands its global creative campaign "You Don't Have To" across key Asian markets, including China, Vietnam, and Myanmar.   To further ignite Asian markets, the brand also partners with global music icon, Korean American Jay Park.   Rooted in Tuborg's long-standing association with music, creativity, and vibrant social experiences, the campaign positions the brand as a bold and energetic choice for the next generation of beer drinkers.   It's part of our strategy in Carlsberg Group to accelerate growth in Asia. Tuborg is Carlsberg Asia's flagship international brand.