Post by Carlsberg Group

Modern life has become… a lot.   AI life coaches. Insta-realities. Wellness routines that need their own user manual. Somewhere between the strange trends and the endless noise, people are craving something simpler: a carefree moment to switch off.   That’s the thinking behind Somersby’s new global creative platform: Time Out from the Bullshit.   “With ‘Time Out from the Bullshit,’ we’re standing for something carefree, more real moments where people can switch off the noise, find their own rhythm, and enjoy life with more joy and freedom,” says Laurent Cayet, Global Vice President Creative & Experience at Carlsberg Group.   Available in 50+ markets, Somersby offers a wide range of fruity, sparkling beverages, including alcoholic and non-alcoholic options.   “This new platform positions the brand as a necessary, joyous disruption in a world of manufactured perfection. By leaning into its inherent optimism with a sharper, bolder visual language, we’re ensuring that Somersby doesn’t just participate in culture, it helps define its pace,” Cayet adds.   The fully integrated campaign, devised and executed by Fold7, will run across broadcast, social, digital and point-of-sale channels.   #Somersby #TimeOutFromTheBullshit