Post by Carlsberg Group

Seth & Riley's Garage gets ready to scale globally with a new look. The new visual identity marks an important step in Seth & Riley’s Garage’s growth journey. It supports the brand’s ambition to show up with greater impact across markets and reflects our strategic focus on capturing growth in the Beyond Beer category.   The new design system is built to flex across flavors, formats, occasions, and ABV levels, while keeping the brand strong, unified, and unmistakable. "As the brand continues to grow, we wanted an identity that captures that spirit with greater confidence and consistency," says Rushiel Pema, Global Brand Director. "The new design strengthens the assets that make Garage distinctive, creating a brand experience that is bolder, more recognisable, and built to stand apart in a category where too many brands follow the same playbook," he adds. Thank you to Missouri Creative for the collab!

Video Content