Post by Carlsberg Group

Developing talent isn’t just about stacking skills or fuelling ambitions. It’s also about building people who can perform and endure 💪 That was the shared insight when Carlsberg Group CEO, Jacob Aarup-Andersen, Liverpool FC CEO, Billy Hogan, and LFC Legend, Steven Gerrard, came together for a fireside chat at the World Economic Forum in Davos. In both business and sport alike, performance is often measured – and celebrated – in terms of outputs and results. But the most enduring performers aren’t just skilled… they’re resilient, self-aware and able to grow through pressure and setbacks. This kind of development doesn’t come from targets alone. That’s where culture becomes decisive. At Carlsberg, we’re building a Growth Culture: a commitment to nurturing behaviours that enable long-term, sustainable growth. It’s about empowering people to make confident decisions, challenge assumptions, and take calculated risks, knowing that learning and making mistakes are a part of it, not a detour. More than 30 years into our partnership with Liverpool Football Club, we’re proud that it continues to create space for conversations like these – far beyond the pitch. #GrowthCulture #CarlsbergGroup #LiverpoolFC