Post by Carlsberg Group

Name: Good taste? Everyone aspires to it. No one agrees on what it is 🍺 That was the thinking behind the
Uploaded: 2026-06-18T17:30:01.390Z
Channel: Carlsberg Group
Description: Good taste? Everyone aspires to it. No one agrees on what it is 🍺 That was the thinking behind the latest 1664 Blanc campaign with Robert Pattinson. He plays three distinct characters, each convinc

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Good taste? Everyone aspires to it. No one agrees on what it is 🍺 That was the thinking behind the latest 1664 Blanc campaign with Robert Pattinson. He plays three distinct characters, each convinced they embody the pinnacle of good taste. Three worlds. Three aesthetics. As they collide, so do their perspectives, in a playful, escalating debate with each character defending their own definition of taste. Until it clicks: Taste might be subjective, but one thing isn't – 1664 Blanc. A simple idea, stylishly told: 1664 Blanc is the one thing we can all agree on. Unquestionably Good Taste 💙 Now it's competing for a Cannes Lion 😍🦁🤞🏻 Go behind the scenes and see how it came to life 👇🏻

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