Post by Carlsberg Group

For the first time, regeneratively grown wheat is also on the procurement list. Carlsberg Denmark is taking another step toward its target of having 50% of the raw materials used in its beverages grown according to regenerative principles by 2032. Carlsberg Denmark is increasing procurement from 15,000 tonnes in 2025 to 18,400 tonnes of regenerative crops from the farmers’ 2026 harvest. With this contract, Carlsberg Denmark is, for the first time, also purchasing regeneratively grown wheat. Enough to cover all of the brewery’s beers that contain wheat, such as 1664 Blanc and Biére, Jacobsen Barbara’s Easy IPA, Mikkeller Burst IPA, and Brooklyn Pulp Art IPA. "Raw materials account for around 25% of our total CO₂ emissions at Carlsberg Denmark. We want to reduce that, which is why we are interested in the potential of raw materials grown using regenerative principles," says Stig Schneider Johnsen, Senior Sustainability Manager at Carlsberg Denmark. Based on the principles of the Regenerating Together Programme (RTP), Carlsberg defines regenerative agriculture as an outcome-based farming approach that protects and improves soil health, biodiversity, climate and water resources, with the premise to improve, or at a minimum maintain, farmer livelihoods.