Post by Carlsberg Group

“Don’t get zombie-drunk.” 🧟🍻 Tuborg and Roskilde Festival, Northern Europe’s largest festival, has partnered to highlight how excessive drinking can affect both yourself and the people around you. Tuborg launched the Drink with Respect campaign in 2025, aimed to prevent binge drinking among young adults. For the first time ever, the campaign assets are now in English. Rather than preaching, the campaign uses humor and the language young people use themselves - including inspiration from 800 Danish slang terms for being drunk - to spark conversations about responsible choices. The campaign will run on all big-screens throughout Roskilde Festival this Summer.

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