Post by Carlsberg Group

From brand strategy to store shelves, join us as Federica shares a sneak-peak into a day in the life at Carlsberg 🛒   As our Global Commerce & Retail Media Manager, Federica helps transform brand plans into measurable results across digital in-store and online channels, making sure our digital campaigns show up in the right places, at the right time, for the right people 🌍 It's all about connecting commerce and marketing, working closely with media agencies and market teams to set the strategy and scale what works across brands and markets.   At Carlsberg, work takes many forms. From brewery floors to engaging with customers and consumers in the field, our 30,000+ colleagues bring our products and purpose to life in countless ways – here's just one example 💚    #CarlsbergGroup #LifeAtCarlsberg

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