Post by Carlsberg Group

Is this the World’s Smallest Beer? Probably. Standing just twelve millimeters tall and holding only 0.005 centiliters of alcohol-free beer, it’s about the size of a grain of rice. This extremely small innovation might come across as a bit absurd, but it does carry an important message: through its very moderate size, it serves as a reminder to drink responsibly and moderately. The tiny beer is developed by our team at Carlsberg Sweden with great help from RISE Research Institutes of Sweden, Glaskomponent and miniature artist Åsa Strand 👏 Now, university students across Sweden are challenged to create an even smaller beer. The smallest beer wins. The price? A scholarship of 10,000 SEK and a study trip to the Carlsberg Research Laboratory in Copenhagen, which is celebrating 150 years of research and innovation this year 🎉 Curious to learn more? https://lnkd.in/djJhgRYG #Carlsberg #ResponsibleDrinking #Innovation