Post by Carlsberg Group

1 in 5 Liverpool fans now want to learn sign language ❤️ You’ll Never Walk Alone. A world-famous anthem promising to leave no one out. Except the 95 million football fans around the world who are deaf or hard of hearing. Carlsberg teamed up with long-time partner Liverpool Football Club and the British Deaf Association to change that. The campaign has just been shortlisted for a Cannes Lion 🦁🤞🏻 Congratulations to the entire team behind this!