Post by Carlsberg Britvic

We're proud to support Drinkaware as they launch their new five-year strategy, setting out an ambitious shared goal of two million fewer risky drinkers in the UK by 2030.   Drinkaware’s new strategy focuses on the one in five adults drinking above the Chief Medical Officers' low risk guidelines, setting out a clear plan to reinforce moderation, provide the right tools and support, and bring our industry together with government and communities to accelerate change.  At Carlsberg Britvic, we are committed to Inspiring Choice, and responsible drinking is central to how we operate. Across Carlsberg Group, we're working towards 35% of our brews sold globally being No & Low by 2032, with great options in the UK from brands like 1664, Poretti and Brooklyn Brewery for our consumers to enjoy.  Drinkaware's tools – like the free Drinking Check, which has been completed by 1.8 million people in the last three years – are making a real difference, with 51% of users reporting positive changes to their drinking within 4-6 weeks.  As long-term partners of Drinkaware, we will continue to play our part supporting responsible choices and ensuring consumers have the information they need. Congratulations to Drinkaware CEO Karen Tyrell and the team on this important milestone. 👉 Read the full strategy: https://lnkd.in/etsj9E2H #ResponsibleDrinking #Moderation #Drinkaware #CarlsbergBritvic

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