Post by Carlsberg Britvic

Lipton is turning up the volume this summer. We’re excited to launch #Lipton’s first-ever on-pack promotion in the UK, giving shoppers the chance to win a summer of music-themed prizes through limited-edition festival-inspired packs. Running from May to August, the campaign gives consumers the opportunity to scan an on-pack QR code for the chance to win a range of rewards, including VIP festival experiences, music gift cards, tech vouchers, streaming subscriptions and free Lipton prizes. Supported by social, digital, OOH, sampling and festival activation, the campaign is designed to bring extra energy to the brand, create standout in store and strengthen Lipton’s relevance during one of its biggest seasonal moments. A campaign designed to keep Lipton front of mind during one of its biggest moments of the year.