Post by Carlsberg Britvic

Following a successful test in 2025, Jimmy's Iced Coffee returned to Brighton this June with an even bigger and more joined-up City Takeover. Designed to bring every element of the brand together in one place, the activation went far beyond traditional media. With large-scale outdoor, standout builds and more than 100 new distribution points, Jimmy’s became part of the rhythm of the city. From collaborating with independent local businesses to delivering a packed calendar of community events, the takeover focused on showing up in the moments that matter- whether that was a haircut, a new tattoo, a morning run or a day on the water. Creative builds, including the giant bottle can and Cookie Butter rocket moments, helped drive standout visibility, while ice-cold sampling across the city powered by an exceptional field team ensured the brand was experienced first-hand by thousands of consumers. Bringing together brand, community and creativity at scale, the Brighton takeover showcased the power of a truly integrated approach and what’s possible when everything comes together in one place.