Post by Carlsberg Britvic

A major moment for our soft drinks portfolio as we launch poppi in the UK. Bringing together bold flavours and a culture that has already captured attention internationally, poppi introduces a new kind of spark to the UK market. Its distinctive personality and modern approach to refreshment make it a standout addition to our lineup. The brand’s arrival reflects our continued ambition to grow and innovate across soft drinks – offering consumers more choice, more character and more products that tap into emerging trends. A huge thank you to everyone across Carlsberg Britvic, PepsiCo and our agency partners whose collaboration has helped deliver this launch. This is an exciting milestone for our business – find out more now: https://lnkd.in/eRfv6dQb