Post by Carlos Martín

Last weekend, I visited Revolut offices in Barcelona. As both an Formula 1 fan and a marketer, it was fascinating to see how two brands like Audi and Revolut come together in such a cohesive way through the Audi Revolut F1 Team. From visual identity—colors and logos—to the broader narrative, the alignment is clear. Both brands are challenging the status quo: one on the Formula 1 track, the other within the traditional banking ecosystem. They demonstrate that there is a real alternative to “what’s always been done.” Congratulations to Antoine Le Nel and the entire marketing team. While every revolution starts with a great product, it truly takes off through bold, distinctive communication and storytelling.