Post by Carlo De Marchis

🚀 Ep. 58: Gilles Domartini - Navigating the Future of Streaming, AI, and Retention in 2025 🚀 Episode 58 of Retention Zone: I had the pleasure of sitting down with Gilles Domartini, CEO and co-founder of Cleeng, to dive deep into the future of streaming, AI, and customer retention in 2025. In this episode, we explored: 🎥 The state of the streaming market – Netflix’s dominance, Apple’s surprising drop, and the rise of ad-supported models. 🤖 How AI is revolutionizing workflows – from coding to customer support and micro-targeted marketing. 📉 The challenge of churn – why 2/3 of new subscribers leave within 12 months and how to combat it. 🏈 The role of live sports – a powerful acquisition tool, but can platforms retain those subscribers? 📱 The convergence of social media and streaming – TikTok, YouTube, and Instagram as both competitors and partners. 🚀 Gilles also shared Cleeng’s strategy for 2025, including how they’re leveraging AI to innovate and expand subscriptions beyond traditional OTT services. This conversation was packed with insights, backed by data from Antenna, Nielsen, and Omdia, making it a must-watch for anyone in the streaming, subscription, or tech space. Retention Zone is presented by Cleeng Hosted and produced by Carlo De Marchis: A guy with a scarf Full video and audio episode inside the article. Benedicte Guichard Alexis Gaï Kirstin White Hjalmar Koedijker Alex Regan Joachim Bergman Kamila Palka Simo #Streaming #AI #CustomerRetention #OTT #LiveSports #Churn #SubscriptionEconomy #RetentionZone #Cleeng #Innovation