Post by Capgemini

Paris–Roubaix is often called one of the toughest races in cycling - not for its length, but for the terrain. Riders take on historic cobblestone paths that shake the bike, test balance, and create unpredictable conditions from start to finish. The race shows how important it is to stay steady when the ground gets rough. 🚴‍♀️ As the Official Technology Partner of Paris-Roubaix (men's and women's) and 12 other races, we are helping to shape the future of the sport. 👉 Cycle through the carousel to discover what makes this race so iconic.