Post by Canadian Coatings Association

We’re excited to kick off the Technical Program at the Canadian Coatings Conference with keynote speaker Sam Morell, a well-known voice in the global coatings industry. In his presentation, “The Scientific Balance,” Sam will explore how revisiting fundamental principles of chemistry, physics, and mathematics can unlock new insights for paint and coatings formulation. From surface tension and pigment dispersion to rheology and film formation, the session will examine how balancing empirical knowledge with scientific fundamentals can drive innovation and performance in modern coatings. With decades of experience across companies like Rohm and Haas, BASF, and Air Products, and as the founder of a specialty chemicals consulting firm, Sam has become a respected contributor to industry publications and conferences around the world. Don’t miss this opportunity to hear from one of the industry’s leading technical experts as he opens the conference. Join us at the Canadian Coatings Conference. Learn more: https://lnkd.in/efNeDQYt #CoatingsIndustry #PaintAndCoatings #CanadianCoatings #Chemistry #Innovation #TechnicalConference