Post by CAMPERLAB

CAMPERLAB’s Spring/Summer 2026 campaign presents the season from an intuitively unpolished and glitchy hand-drawn perspective. The narrative explores the tension between appearance and reality. Seen from the point of view of three protagonists – each dressed in SS26 trompe l’oeil denim suits and Tornado sneakers - they attempt to balance their corporate personas with the mundane and glitterless everyday life within a gritty urban metropolis, wrought with neon CAMPERLAB signs and the quiet residue of lost dreams. Echoing the obscurity of the askew grids from the printed check denim suiting, the campaign itself unfolds through a mixed-media approach. Digitally directed by frequent CAMPERLAB collaborators Mau Morgo and Cesar Rodrez of Olimpic.tv, it fuses hand-drawn characters by Noha Manfredi into digital schenography, allowing illustration and environment to dissolve into one another. https://lnkd.in/eY6VSYhm

Video Content