Post by Cambridge Judge Business School

Is ByteDance rewriting the rules of growth strategy? For decades, growth strategy has assumed a trade-off: 👉 Scale one business well, or 👉 Diversify across many But new research on #ByteDance (#TikTok’s parent company), co-authored by Shaz Ansari, Professor of Strategy and Innovation at Cambridge Judge Business School, challenges this entirely. By using #AI across video, news, and e-commerce, ByteDance has turned diversification into an advantage - not a constraint. Its #algorithms don’t just scale across products; they learn from each one, improving the whole system. The result? A reinforcing cycle where more scope strengthens scale, and vice versa. It’s a powerful shift, which sees: - AI as a self-improving resource - Competition driven by ecosystems, not single products - Organisational design as a critical enabler of AI value 📌 If you're thinking about #growth, platform strategy, or AI in your organisation, this is worth a read - link in comments. 👇 #BusinessStrategy #Innovation #DigitalTransformation #Strategy #CambridgeJudge

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