Post by Cambridge Judge Business School

Ever wondered why some product reviews genuinely help you decide … while others just don’t? Turns out it’s not just what people say. It’s the order they say it in. 💡 New research co‑authored at Cambridge Judge Business School by Dr Yeun Joon Kim and Dr Yingyue Luna Luan analysed 195,000+ #Amazon product reviews. The study finds that the same feedback is judged very differently depending on how positive and negative points are sequenced. Crucially, the most helpful structure changes with product ratings. What builds trust for highly rated products can mislead readers when performance is average, and prove unhelpful when it’s poor. The insight is practical. Small changes to how review platforms prompt feedback could make reviews clearer and more useful. #CambridgeJudge #OnlineReviews #ConsumerBehaviour #AI #Technology