Post by Calvin Klein

Bringing the world of Jung Kook for #CalvinKlein to life. Consumers around the world were invited to experience our new collaboration through immersive pop-ups, custom store environments and window installations and shoppable activations that allowed fans to engage with the capsule in meaningful ways. Inspired by the collaboration, the spaces featured curated product displays and design elements including motorcycles, track-mark decals and oversized helmet installations that encouraged discovery and social sharing. The global celebration culminated at our Harajuku flagship with a special event honoring the partnership. Jung Kook made a surprise appearance alongside friends of the brand, including K-pop star MINGYU. Take a closer look at the New York, Los Angeles and Tokyo experiences below.