Post by Calvin Klein

We are excited to unveil our new lifestyle store in Seongsu, Seoul, further expanding the brand’s presence in one of Asia’s most influential fashion and cultural destinations. The three-story store showcases the brand’s full lifestyle vision, with #CalvinKlein denim and underwear at the center. The first floor is dedicated to denim, highlighting key fits, fabrications and seasonal newness, while the second floor is anchored in underwear, reinforcing one of the brand’s most iconic categories. Transitional outerwear, knits, accessories and key seasonal styles are integrated throughout the store, creating a cohesive expression of the Calvin Klein wardrobe. The third floor features a dedicated space for styling appointments and elevated experiences. Located in the heart of Seongdong-gu – the cultural and creative heartbeat of Seoul – the store brings the world of Calvin Klein to life in a custom environment that blends our signature minimalist design language with Seongsu’s industrial character. The design preserves elements of the building’s original structure while introducing a dramatic atrium, custom fixtures and decorative details that reflect the local culture as well as the brand’s distinct aesthetic. The Calvin Klein Seongsu lifestyle store is now open at 67, Seongsui-ro, Seongdong-gu, Seoul. Explore images of the store below.