Post by Cactix

A growing strain of B2B marketing advice argues that anything you can't tie to this quarter's pipeline isn't worth doing. It's an argument shaped largely by PE's operating constraints, and it's quietly being repackaged as a general prescription for the discipline. We look at where that thinking comes from, what it gets wrong about how B2B buyers actually decide, and what good marketing should be doing across the short, medium and long term. https://lnkd.in/ehgySuXp