Post by Byron Beatty

The latest #Drinks stories that have caught the attention of the Drayton team this week… 1.     The pickle juice trend continues to gather pace, with @The Pickle House becoming the first brand to secure a major UK supermarket listing as its Pickle Juice rolls out to @Waitrose stores nationwide. Great to see this milestone for The Pickle House | B Corp , a business we've had the pleasure of working with at Drayton. 2.     The Grocer’s 2026 ranking of Britain’s biggest alcohol brands reflects a mixed market, with Guiness, Madri Excepcional and Gordon’s among the standout performers, while growth in RTDs and low & no alcohol continues to reshape the category despite ongoing pressure on the wider drinks sector. 3.     Diageo is set to cut around 150 roles in Ireland as part of a wider restricting programme aimed at reducing costs and streamlining operations under new CEO Sir Dave Lewis, with affected employees expected to be informed ahead of a strategic update in August.   4.     The UK’s pre- and probiotic soda category has surged to £13.7m in retail sales, with Poppi’s recent launch driving much of the growth as consumers continue to embrace functional soft drinks and gut-health products.     5.     The HEINEKEN Company has appointed JDE Peet’s CEO @Rafa Oliveira as its new Chief Executive and Chairman, marking the first time the brewer has selected an external leader as it looks to accelerate growth and strengthen execution under its long-term strategy.   6.     The Coca-Cola Company has appointed restructuring specialists to review @Costa Coffee’s operations after shelving plans to sell the business, signalling a renewed focus on improving performance and profitability following a failed £2bn sale process.     7.     Bacardi has promoted three long-serving executives as part of a regional leadership reshuffle, reinforcing its commitment to developing internal talent while strengthening leadership across Europe, Latin America, the Caribbean, Adia, the Middle East, Africa and Global Travel Retail. #Drink #ConsumerGoods #Retail #Leadership #BusinessNews #Hiring #Talent #DrinksIndustry #MarketTrends