Post by By Us For You

Today, we spent the day at Première Vision Paris. A deep dive into the beating heart of the fashion industry. We explored the latest trends in fabrics, textile innovations, accessories and leather goods, and made some truly inspiring discoveries — from linen and hemp fabrics produced in Belgium, France and the Netherlands, the Spring - Summer 2027 Colors trends, the large amount of textile fabrics,to the ancestral Japanese techniques behind indigo-dyed textiles. Beyond the trends, Première Vision offers a powerful reminder of what fashion is really made of: a vast ecosystem of players — raw materials, textiles, prints, accessories (buttons, zippers), and even packaging. Some deeply committed to circularity and eco-fashion, others still at an earlier stage of that journey. Our key takeaway? A brand is more than what it shows. More than the values it promotes. It is also about what it is made of, and the sourcing choices behind every single component. At By Us For You, this is exactly where our work begins: helping brands and retailers look beyond the surface — and make more conscious, coherent choices from the inside out. Nilörn Première Vision Pantone Alliance for European Flax-Linen & Hemp