Post by Business Matters Magazine

TomTom lost 97% of its share value the day Google made navigation free. Most boards would have sold up. Instead, the founders put €169m of their own money in, increased R&D almost tenfold and turned the "insane" €2.9bn Tele Atlas deal into the one asset Google couldn't copy. Today TomTom's maps sit inside Microsoft, Uber and Huawei, on 88% gross margins. The lesson for every SME staring down a giant: protect the capability, not the product, and partner with your rival's enemies. Could your business survive its biggest competitor giving your product away for free? https://bit.ly/4wJ5D8K #SME #BusinessStrategy #Entrepreneurship